Friskies is a food brand and snack of wet and dry cats. Owned by NestlÃÆ'  © Purina PetCare Company, a global NestlÃÆ'  © subsidiary. Friskies was originally introduced by the Carnation Company in the 1930s as a dog food brand. When Friskies cat food was introduced in the 1950s, it was the first dry pet food product specifically for cats. This brand was acquired by Nestlà ©  © in 1985. From the 1970s to the 2000s, variations in Friskies cat food mushroomed as competition for consumer spending increased.
Video Friskies
Company
Friskies are manufactured and marketed by NestlÃÆ' Â © Purina Petcare, a subsidiary of NestlÃÆ'Â ©. Friskies was first introduced in the 1930s by Carnation through its subsidiary, Albers Company. In 1973, Friskies was one of five companies that control two-thirds of the $ 1.75 billion pet food market. At that time Carnation was known for dry dairy products, but also had a cattle feed processing operation for agriculture. He experimented with dry food products for 3.5 years at Carnation Farms, initially with wild dogs in improvised cages, and then with pure breeds in formal cages. Carnation International was formed in 1966 to market Carnation's pet food products internationally in Japan, Spain, France, Britain and Italy, among others.
Carnation was acquired by NestlÃÆ' © in 1985 for $ 3 billion. After the acquisition, the company changed its name to Nestlà ©  ©/Carnation Food Company, before becoming a Nestlà ©  © subsidiary in 1992, under the name Friskies PetCare Company. The Friskies brand had a market share of 28.2% in 1992. Friskies merged with NestlÃÆ' © n subsidiary NestlÃÆ'  © Purina Petcare in 2001, during a merger with former competitor Ralston Purina.
Maps Friskies
History
Friskies were first introduced as dried dog food brands in 1934. It introduced the "Friskies Cubes" that year, followed by a pellet called "Friskies Meal," eight years later. Friskies are sold well as dried dog food on the west coast of the United States; then increasingly distributed on the east coast. Only dry food was originally produced, as consumers preferred cheaper products during the Great Depression and World War II caused tin rationing for canned pet food, to preserve the metal for war effort. Tin allotment leads to growth in sales of Friskies dry food products, as competitors who sell canned food are forced to limit production. The Friskies first canned dog food brand was released in 1951 and nine Friskies products were released from 1958-1963.
When Friskies cat food was introduced in the 1950s, cats became more popular as pets, but dry food for cats had not been introduced. In the early 1950s, a series of specialty dog ​​food products were introduced under the Friskies brand, including one for puppies and cats. According to The Encyclopedia of Consumer Brands , "it was soon discovered that cats did not like the new 'puppy' food." A sales manager named Henry Arnest is considered "eccentric" because it advocates that Friskies make special pet food for cats. According to Arnest, the company considers it a "crazy idea." He convinced the Friskies executive to conduct a market experiment for cat food, which was done on the west coast of the United States in 1956. Cat food made from mackerel byproducts, cereals, vegetables and vitamins. The trial shocked Friskies executives when cat food was sold.
The cat food product was named "Little Friskies for Cats." A cartoon cat is used as the mascot. It's advertised on television, newspapers, and through the Friskies Research Digest, a publication for veterinarians and animal breeders published by Friskies. The "cans" for cats were first marketed in 1958. Initially they were popular on the west coast of the United States, but not in the east. In 1959, Carnation executives considered withdrawing from the east coast market, because its cat food products were not popular there, but decided to stay. A Carnation report found that consumers preferred high-end food products, single foods, so the food was recruited as a single canned dish called "Friskies Buffet" in 1967. The buffet became one of Friskies bestsellers.
In the 1970s and 1980s, Friskies brand food products were introduced in the "gourmet" industry category, such as Bright Eyes and Chef's Blend. A sister brand Mighty Dog was introduced in 1973, and another Fancy Feast brand sister was produced in 1982. In 1985, Friskies producer Ralston Purina was the largest pet food producer with a market share of 14.5 percent. Special dry and wet food products for kittens were introduced in 1988 and 1989 respectively. Fresh catch, which contains only fish, was introduced in the early 1990s. According to industry analysts, the competition in the pet food industry increased in 1990. According to The Encyclopedia of Consumer Brands, the market is at a "virtual saturation point" with over 400 pet food products on the market.. Friskies are one of six brands that control 80 percent of the pet food market and compete intensely with each other.
Ads and support
Starting in 2011, Friskies has developed a digital game for cats on mobile devices that are played using a touch screen. Some of the games initially include Cat Fishing, JitterBug and Pull 'n Play, which each focus on chasing targets moving across the screen.
According to Adweek , Friskies "jumps on the cat's Internet meme phenomenon." The Internet celebrity cat, Grumpy Cat (also known as Tardar Sauce), became a Friskies spokesman in 2013 after being featured in the episode of the YouTube Friskies game show "Will Kitty Play With It?" That same year, Friskies made a series of four short films Henri, Le Chat Noir about "boredom of cat food" and some internet celebrity cats used in a Christmas music video entitled "It's Difficult to Be a Cat at Christmas".
In 2014, Friskies made a satire in partnership with The Fine Bros, in which they recorded a cat reaction video watching the web series' made by Friskies. Later that same year, Friskies started "The Friskies 50", the list of the most influential internet cats. The list is based on audiences and cat engagement on social media sites, media coverage, and other factors. Users can also enter the cat name to see how the cat does not make the list compare. At the festival South South Southwest 2015, Friskies promotes its bacon cat food with a bacon/cat themed art gallery, some of which are built using Friskies and bacon products. In 2016 Friskies works with BuzzFeed to create a video of "Dear Kitten", in which the older cat teaches the younger how to become a house cat. The series has over 30 million views. A sixty second spot based on the series aired during the Super Bowl, which was the first time Friskies aired a television commercial.
Products
Friskies brand products today include dry food, canned wet food, and snack for cats. According to the Friskies website, there are more than 50 variations of Friskies cat food. There are five flavors of dried food sold in bags, including "Seafood Sensations" and "Grillers." Wet foods are sold in various flavors, such as chicken or seafood, and in vacuum bags or cans. The Tasty Treasures wet canned food has a flavor of cheese and bacon. Sauce wet food cans mixed with sauce. There are also mixed Friskies Party Mix cake pouches, and "Pull 'n Play" treats which are edgy soft strings. In 2003, the Friskies brand was relaunched with new packaging. At the moment, Friskies is the largest market share holder in the cat food segment, with a share of 60 percent of the wet food market and 49.3 percent for dry food.
References
External links
- Official Friskies website
Source of the article : Wikipedia
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