Andrex is a British toilet brand. The company is owned by an American company, Kimberly-Clark. The "Andrex Puppy", a Labrador Retriever dog that appears in the company's television commercials, is identical to the brand.
Its twin brands in the US and Australia are Kleenex Cottonelle , and in Germany only as Cottonelle. In the Netherlands, Andrex is known as Page . In Belgium, Italy, Spain and Portugal are labeled as Scottex .
In Australia, this puppy is known as "Kleenex Puppy" and Kleenex is a partner and supporter of the Australian Guide Dogs.
Video Andrex
Histori
Andrex was originally developed in 1942 by St Andrew Mills Ltd. paper mill, as a disposable handkerchief. Harrods department store in London sells handkerchiefs exclusively. Prior to Andrex, brands like Bronco and Izal produced tougher products. They are mainly sold through chemists and are known as "shinies".
The name Andrex comes from St. Andrew Mill, at St Andrews Road in Walthamstow, where toilet paper was first made. The concept of two-ply luxury paper has been inspired by the facial tissue used by American women, as witnessed by the man who created the name Andrex, Ronald Keith Kent. It was the first two-tier network.
St. Andrew Mills was acquired by Bower in 1955, and in 1956, Bowater formed a joint venture with Scott Paper Company, Bowater-Scott, specializing in network products including Andrex.
One of the most popular TV commercials in the UK hardly happens. The original idea in 1972 was for a girl running through a house following Andrex's scroll. Television regulators do not approve of this because they feel it encourages children to be wasteful. The Bowater-Scott Marketing Director Raymond Dinkin decided to use a Labrador puppy instead. Since then there are 130 different ads featuring the puppy.
In 1986, Bowater sold Bowater-Scott to Scott Paper, and in 1995, Kimberly-Clark bought Scott Paper.
Andrex said they marketed the first wet toilet paper in 1992.
In 2004, Andrex replaced the advertising slogan "Soft, Strong and Extremely Long", with "Tuggable, Huggable softness", and changed to "Be Kind To Your Behind" in 2008. By 2015, he used the slogan "Andrex clean" and "How does Andrex feel?"
Maps Andrex
Operation
All of Andrex's mainstream is made in Northfleet. Factories in Flint and Barrow in the production of Furness supplements on mainline products, along with variations of Puppies on a Roll, Aloe Vera and Quilts.
See also
- List of fictional dogs
References
External links
- Official website
Source of the article : Wikipedia
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