The product or product data feed feed is a file consisting of product lists and attributes of a product organized so that each product can be displayed, advertised or compared in a unique way. Product feeds typically contain product images, titles, product identifiers, marketing copies, and product attributes.
Product feeds supply content presented on different types of e-commerce websites such as search engines, price comparison websites, affiliate networks, and other e-commerce information aggregators. Product data feeds are generated by manufacturers, online retailers, and, in some cases, product information is extracted using web scraping or harvests harvested from online store websites.
Video Product feed
Apps
Although product feeds differ in content and structure, the goal remains the same - providing high quality information (fresh, relevant, accurate, comprehensive) so buyers can make purchasing decisions.
Product data feeds are often sent between manufacturers and resellers, and are also used in online marketing channels that help buyers find the products they want to buy and drive traffic to the reseller website. These marketing channels include:
- Price comparison sites - Feed is the product descriptive content required to run sites comparing prices (price comparison websites), attributes (mostly on the vertical search portal) and availability.
- Paid search affiliates - PPC campaigns use APIs that accept various attributes in product feeds to determine campaign and bidding keywords.
- Affiliate networks - affiliate network channel products through their platform from merchant to affiliate.
- Marketplace - accepts product feeds from their merchants (eBay and Amazon for example).
- Social Networking - can accept product feeds from merchants to product list (Facebook, Instagram, Pinterest for example).
Maps Product feed
Format feed
- After announcing the importance of quality product data feeds, Google has updated its feed requirements.
- Other product listing sites use ownership formats that are plain text or XML formats.
- Emerging RDF Formats: Semantic web standards such as RDF are rooted. It is expected that the product feed will soon adopt this new web standard.
References
Source of the article : Wikipedia
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