News Feed is the Facebook social networking feature. The web feed is the primary system used to access content posted on the network by the user. News Feeds highlights information that includes profile changes, upcoming events, and birthdays, among other updates. Using proprietary methods, Facebook selects a number of updates to show users every time they visit their feed, out of an average of 2,000 updates they can potentially receive.
Over two billion people use Facebook every month, making News Feeds the most viewed news and the most influential aspects of the news industry.
Video News Feed
History
Before 2006, Facebook only consisted of profiles, requiring users to visit profiles to view new posts. On September 6, 2006, Facebook announced a new home page feature called "News Feed". The new layout creates an alternate home page where users see their updated list of friends' Facebook activity on an ongoing basis. Initially, the addition of News Feeds caused dissatisfaction among Facebook users, many complained that the feeds were too distracting, breaking down at any time with timestamps, and violating their privacy. Some called for a boycott of the company. In response to this discontent, CEO Mark Zuckerberg issued a statement explaining that "We did not take any privacy options", and then issued an open letter apologizing for lack of information about new features and user controls, writes "We really screwed up that one [...] I want to try to fix that mistake now. "
News Feed has received many updates over the years since its original settings. In 2008, Facebook added a feedback button for each story in the user's feed, letting them notify the service about their personal preferences for their feed. However, the feedback button was deleted in April, and back in July, with Facebook reportedly removing the first iteration of the feedback option because it has a low impact on user satisfaction compared to other aspects of the algorithm.
In March 2009, Facebook launched an option to "Liked" the page to see updates from it in their feeds, giving users customizable filters to determine which friends they want to see Updating News Feed from, and also adding the publishing field at the top of feed, previously exclusive to user profiles, for easy post creation. The publishing field contains the text "What's on your mind?", The same question but also especially different from Twitter "What are you doing now?" A few weeks later, the company introduced controls to reduce content from app interactions, and allows feeds to display photos where friends are tagged.
In December 2010, Facebook launched a new drop-down button, offering users the ability to view News News by category, including only games, status updates, photos, links, Page, or specific groups of people.
In February 2011, Facebook added News Feed settings to allow users to determine whether they want content from just the people and pages they interact with most, rather than everyone. In September, Facebook updated the feed to feature the latest headlines and stories, rather than relying strictly on chronological order. Later in the same year, he introduced a "ticker", a real-time News Feed extension, located on the right side of the screen. At the end of the year, news outlets report that Facebook will start allowing ads through "Sponsored Stories" in News Feed for the first time. The ads start launching on January 10, 2012, with the "Featured" tag declaring its paid status. Ads expanded to mobile in February 2012.
In March 2013, Facebook held a press event to unveil new updates for News Feeds, including a more minimalist design with consistency on websites and mobile devices, along with new layouts for posts, presenting photos of friends, shared articles and maps with text and bigger picture, and brand logo. The new "Sub-feed" displays updates in certain areas, such as posts from specific friends or interest updates. However, the limited initial launch of the new designs sees a trend towards lower user engagement, prompting companies to halt the launch. A year later, in March 2014, Facebook once again updated the News Feed, but in response to user criticism, the company chose to reduce its business. While presenting a larger photo that reaches the width of the feed, font changes, and design tweaks to buttons and icons, the new design deletes the drop-down menu, placing relevant entries in the navigation on the left side of the screen when deleting multiple sub-feeds. It also simplifies the comment system, changes the look of profile photos in feeds, and adds a search box at the top of the page. Greg Marra's News Feed product manager explained that "People do not like us moving their furniture, because you're damaging muscle memory," and "Over the past year, we've spent a lot of time looking at what people say, what works, what does not work, and we launch a version that takes into account all of the feedback. "
In January 2018, following a difficult 2017 year, marked by allegations of delivering false news and revelations about groups close to Russia that are trying to influence the 2016 US presidential election (see Russian intervention in the 2016 US election) through advertising on its services, Mark Zuckerberg announced in his traditional post in January:
"We are making major changes to how we build Facebook.I changed the goals I gave our product teams from focus to help you find relevant content to help you have more meaningful social interactions."
Following a Facebook user survey, the desire for this change will take the form of re-configuration of the News Feed algorithm for:
- Prioritize the content of family members and friends (Mark Zuckerberg January 12, Facebook: "The first change you'll see is in News Feed, where you can expect to see more of your friends, family, and groups ".)
- Give priority to news articles from local sources that are considered more credible
This change is expected to increase "significant amount of content views".
Maps News Feed
Influence
Two billion people use Facebook every month, making News Feeds the most viewed news and the most influential aspects of the news industry. The influence of Facebook has become an obligation for the company, as propagandists use it to hack false news during the 2016 US presidential election. News feeds have been a significant contributor to the spread of misinformation; as former US president Barack Obama says, "the wrong information... looks the same when you see it on the Facebook page or you turn on your television."
After the 2016 election, journalist Margaret Sullivan asked facebook to hire an editor to monitor News Feeds to ensure accuracy and balance of news. At the end of 2016, Facebook describes plans to issue warning labels on certain News Feed posts. Facebook has partnerships with fact-checkers such as Snopes.com and PolitiFact, and will show that a story is debated if it has been denied by one of those fact checkers.
Operation
In the Facebook app, News Feeds is the first screen to appear, partly directing most users to think of feeds as Facebook itself.
An integral part of the News Feed interface is a Mini Feed, a news stream on a user profile page that displays updates about that user. Unlike in News Feed, users can remove events from the Mini Feed after they appear so they are no longer visible to the profile visitors.
Adam Mosseri is Facebook's vice president in charge of News Feed and Chief Product Officer while Chris Cox runs the Facebook app and News Feed.
Algorithm
Facebook's algorithm compares the benefits of about 2,000 potential posts each time an application is opened, using a complex system based on providing meaningful experience, more than clicks, reactions, or reading time.
News Feeds have been described as filter bubbles, which show users personalized results about information they find interesting to them, contrary to displaying all information, even information they do not approve. Facebook has been researching this situation since 2010, and initially used an algorithm known as EdgeRank.
By the end of 2013, the clickbait article has become very prevalent, leading Chris Cox's Facebook product team officer to hire survey panels to assess how the News Feed works. Furthermore, Facebook is beginning to add an ever-increasing number of data points to the algorithm to significantly reduce clickbait.
Effect on opinion
A 2015 study published in Science concluded that Facebook's algorithm has minimal effect on the diversity of news feeds, although the study encourages academic criticism.
See also
- Facebook feature list
References
Source of the article : Wikipedia
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