Web syndication is a syndicated form, or; license to broadcast, where content is available from one website to another. Most commonly, websites are available to provide a complete summary or content of the content that the website has recently added. This term can also explain other types of content licenses for reuse.
Video Web syndication
Motivation
Web syndication involves websites that provide content to a number of redistributed subscription websites. For sites that subscribe, syndication is an effective way to add depth and greater information dissemination to their pages, making it more attractive to users. For site provisioning, syndication increases exposure. This generates new traffic for site provisioning - making syndication easy and inexpensive, or even free, form of advertising.
Content syndication has become an effective strategy for link building, as search engine optimization has become an increasingly important topic among website owners and online marketers. Links embedded in syndicated content are usually optimized with link terms that will direct re-optimized links to websites that content writers want to promote. This link tells search engine algorithms that the linked website is the authority for the keyword used as the link text. However, the recent launch of the Google Panda algorithm may not reflect this authority in SERP rankings based on the quality score generated by sites linking to authority.
The prevalence of web syndication is also a record for online marketers, as web surfers are becoming increasingly vigilant in providing personal information to marketing materials (such as signing up for newsletters) and expecting the ability to subscribe to feeds instead. Although the format can be anything that's transported over HTTP, like HTML or JavaScript, it's more common XML. Web syndication formats include RSS and Atom.
Maps Web syndication
History
The first syndication appeared in previous media such as print, radio, and television, allowing creators to reach a wider audience. In the case of radio, the United States Federal Government filed a syndicate in 1924 so that state executives could quickly and efficiently reach the entire population. In the case of television, it is often said that "Syndication is a real money place." In addition, syndicated accounts for most TV programs.
One of the web syndication predecessors is the Meta Content Framework (MCF), developed in 1996 by Ramanathan V. Guha and others in Apple Computer Advanced Technology Group.
Today, millions of online publishers, including newspapers, commercial websites, and blogs, distribute their headlines, product offerings, and blog posts on news feeds.
As a commercial model
Conventional syndication businesses such as Reuters and Associated Press are thriving on the internet by offering their content to media partners on a subscription basis, using a business model established in previous media forms.
Commercial web syndication can be categorized in three ways:
- by business model
- by content type
- with the method for selecting distribution partners
Commercial web syndication involves partnerships between content producers and distribution outlets. There are various structures of partnership agreements. One such structure is the content permissions, in which the distribution partner pays the cost to the creator for the rights to publish the content. Another structure is ad-supported content, where publishers share revenue that comes from ads on content syndication with content producers. The third structure is free, or a barter syndicate, where no currency changes hands between publishers and content producers. This requires content producers to generate revenue from other sources, such as embedded ads or subscriptions. Or, they can distribute content without rewards. Typically, those who create and distribute free content are promotional entities, waste publishers, or government entities.
Type of syndicated content including RSS or Atomic Feed and full content. With RSS feeds, titles, summaries, and sometimes modified versions of the original full content are displayed on the user's feed reader. With full content, all content - which might be text, audio, video, apps/widgets, or user-generated content - appears unchanged on the publisher's site.
There are two methods for selecting a distribution partner. Creators can choose their own syndication partners based on certain criteria, such as the size or quality of their audience. Alternatively, creators may allow publisher sites or users to choose to carry content through automated systems. Some of these automated "content market" systems involve careful screening of potential publishers by creators to ensure that materials do not end up in inappropriate environments.
Just as syndication is a source of profit for TV producers and radio producers, it also serves to maximize profits for Internet content producers. As the size of the Internet increases, it becomes increasingly difficult for content producers to gather a large enough audience to support high-quality content creation. Syndication allows creators to amortize the cost of creating content by licensing it in multiple publishers or by maximizing the distribution of ad-supported content. A potential drawback for creators is that they can lose control of their content presentation as they syndicate it to others.
Distribution partners benefit by receiving content at a discount, or free. One potential weakness for publishers, however, is because the content is duplicated on other publisher sites, they can not have "exclusive" content.
For users, the fact that syndication allows content production and maintenance allows them to find and consume content on the Internet. One potential drawback for them is that they can experience duplicate content, which can be a nuisance.
E-commerce
Web syndication has been used to distribute product content such as feature descriptions, images, and specifications. Since the manufacturer is considered an authority and most of the sales are not obtained on the manufacturer's website, the manufacturer allows resellers or dealers to publish information on their sites. Through syndication, producers can convey relevant information to channel partners. Such web syndication proves to increase sales.
Web syndication has also been found to be effective as a search engine optimization technique.
See also
- Article Marketing
- Broadcast syndication
- Content delivery platform
- The feed icon
- List of strip comic syndicates
- List of streaming media systems
- Open ICEcat
- Print syndication
- Broadcast Protection and Broadcasting Agreement Organizations
- Push technology
- Software as a service
- Usenet
References
Source of the article : Wikipedia
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