South Butt, LLC is a clothing and accessories company. Southern Butt was founded in May 2007 by Jimmy Winkelmann Sr. and Jr., the latter being a 16-year-old student at Chaminade College Preparatory School. South Butt was dissolved in June 2011.
Winkelmann Jr. claiming the company is a parody of The North Face, an American outdoor products company. In August 2008, The North Face sent a stop letter and paused to Winkelmann who threatened to sue him if he did not "stop all promotions and sales of South Butt products and ignore his trademark registration application." According to The North Face, "the use of Butt & Southern design marks and the Never Stop Relaxing tagline [is not maintained] as a parody." The North Face is seeking a peaceful solution to this problem, its release voluntarily. pending trademark applications, and immediate termination of its company name, mark, and slogan. In response, Winkelmann offered to sell his company to The North Face for $ 1 million, an offer later canceled by Winkelmann when The South Butt grew.
In December 2008, The North Face filed a lawsuit in the United States District Court for the Eastern District of Missouri against Winkelmann, Southern Butt, and Williams Pharmaceuticals, a company that handles details of marketing and product manufacturing. The court ordered mediation in this case, and on April 1, 2010, the parties reached a closed settlement agreement. Two days later, Winkelmann Sr. formed a company called "Why Climb Mountains" which sold "The Butt Face" product. In October 2012, Winkelmanns admitted in court that they violated the settlement agreement with The North Face. In addition, the court ordered them to cancel the trademark registration application for the Butt Faces , shut down their web store and Facebook page, hand over all merchandise, and pay $ 65,000, the amount that would be deducted $ 1,000 for each month obedience.
Video The South Butt
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Source of the article : Wikipedia