World Alliance for Breastfeeding Action

src: www.waba.org.my

The World Alliance for Breast-Feeding ( WABA ) is a network of people working on a global scale to remove barriers to breastfeeding and act on the Innocenti Declaration. Groups in this alliance address problems from multiple perspectives or perspectives, such as consumer consultants, moms, and lactation consultants.

Among the various organizations and individuals involved in the creation of WABA, Derrick and Pat Jelliffe, two tropical pediatricians and infant nutritionists, were instrumental in establishing them and in launching some more preliminary initial initiatives.

WABA hosts the World Breastfeeding Week, which takes place every August 1 to 7, to gather the efforts of all breastfeeding supporters, governments and communities in more than 170 countries.

Video World Alliance for Breastfeeding Action

Campaign

Some campaigns are associated with WABA:

1991 to date - the Baby Friendly Initiative Initiative (BFHI) is a joint campaign by UNICEF and the World Health Organization, and focuses primarily on hospital practice, applying the principles of the Innocenti Declaration.

1993 - This campaign addresses the issue of developing a mother-friendly workplace. In general, they want mothers to be able to combine breastfeeding with their work atmosphere.

1994 - The main focus of the '94 campaign is to reintroduce the International Code of Breast-Replacement Marketing in all countries to meet the demands of the Innocenti Declaration.

Maps World Alliance for Breastfeeding Action

International Code of Breast-Replacement

International Code of Breast-Replacement Marketing (Rules for industry, health workers, and government to organize baby product promotion through marketing):

1. There are no ads of this product to the public.
2. No free samples for mothers.
3. There are no product promotions in health care facilities, including free or cheap supply distribution.
4. No sales representative of the company advised the mother.
5. There are no personal gifts or samples for health workers.
6. There are no words or images that idealize artificial feeding, or baby pictures on baby milk container labels.
7. Information for health workers should be scientific and factual.
8. All information about artificial baby feeding, including labeling, should explain the benefits of breastfeeding, and the costs and dangers associated with artificial feeding.
9. Unsuitable products, such as sweetened condensed milk, should not be promoted for infants.
10. Manufacturers and distributors must comply with the Code provisions even if the country has not adopted laws or other measures.

src: sph.unc.edu

References

src: www.healthcareersgroup.in

External links

• World Alliance for Breastfeeding Website
• Weekly Breastfeeding Websites

Source of the article : Wikipedia