Microblogging is an online broadcasting medium that exists as a special form of blogging. A microblog is different from a traditional blog because its contents are usually smaller both in the actual file size and aggregate. The microblog "allows users to exchange small elements of content such as short sentences, individual images, or video links", which may be the main reason for their popularity. These little messages are sometimes called microposts .
Like traditional blogging, microbloggers post about topics ranging from simple, like "what am I doing now," to themes, such as "sports car." Commercial microblogs are also there to promote websites, services and products, and to promote collaboration within an organization.
Some microblogging services offer features such as privacy settings, allowing users to control who can read their microblogs, or other ways to publish entries other than a web-based interface. This may include text messaging, instant messaging, E-mail, digital audio or digital video.
Video Microblogging
Origin
The first microblog is known as tumblelogs . This term was created by why the lucky stiff in blog posts on April 12, 2005, when describing Anarchaia Leah Neukirchen.
Jason Kottke described the tumblelogs on October 19, 2005:
However, in 2006 and 2007, the term microblog was used more widely for services provided by established websites like Tumblr and Twitter. Twitter for one is very popular in China, with over 35 million users tweeting in 2012, according to a survey by GlobalWebIndex.
As of May 2007, there are 111 microblog sites in various countries. Among the most famous services are Twitter, Tumblr, FriendFeed, Plurk, Jaiku and identi.ca. Various versions of services and software with microblogging features have been developed. Plurk has a timeline display that integrates video and image sharing. Flipter uses microblogging as a platform for people to post topics and gather audience opinions. PingGadget is a location-based microblogging service. Pownce, developed by Digg founder Kevin Rose, among others, integrated microblogging with file sharing and event invitations. Pownce merged into SixApart in December 2008.
Other leading social networking sites Facebook, MySpace, LinkedIn, Diaspora *, JudgIt, Yahoo Pulse, Google Buzz, Google, and XING, also have their own microblogging feature, better known as "status updates". Although status updates are usually more limited than actual microblogging in terms of writing, it seems that any kind of activity that involves posting, be it on social networking sites or microblogging sites, can be classified as microblogging.
Services like Lifestream and SnapChat will combine microblogs from several social networks into one list, while other services, such as Ping.fm, will send your microblog to multiple social networks.
Internet users in China face different situations. Foreign microblog services like Twitter, Facebook, Plurk, and Google are censored in China. Users use Chinese weibo services such as Sina Weibo and Tencent Weibo. Tailored with Chinese people, these weibos are like hybrids from Twitter and Facebook. They apply the basic features of Twitter and allow users to comment on other people's posts, as well as posts with graphic emoticons, attaching image files, music and videos. A survey by the China Internet Data Center from 2010 indicates that Chinese microblog users most often pursue content created by friends, experts in a specific field or related to celebrities.
Maps Microblogging
Usage
Some studies, especially by Harvard Business School and Sysomos, have tried to analyze user behavior on microblogging services. Some of these studies show that for services such as Twitter, there is a small group of active users who contribute to most activities. The Inside Twitter Sysomos Survey, based on over 11 million users, shows that 10% of Twitter users account for 86% of all activity.
Twitter, Facebook, and other microblog services are also a platform for marketing and public relations, with sharp growth in the number of social media marketers. The Sysomos study shows that this special marketer group on Twitter is much more active than the general user population, with 15% marketers following over 2,000 people and only 0.29% of the Twitter public following over 2,000 people.
Microblogging is also an important source of news updates in real-time during socio-political revolutions and crisis situations, such as the Mumbai terror attacks or Iranian protests. The brief nature of updates allows users to post news quickly, reaching their audience in seconds. Clay Shirky argues that the service has the potential to generate an information cascade, prompting fence caregivers to change activists.
Microblogging has significantly revolutionized the way information is consumed. It has empowered its own citizens to act as censors or sources of information that could lead to consequences and effects, or even causes, of media coverage. People now share what they observe in their environment, information about events, and their opinions on topics from different fields. In addition, this service stores various metadata from this post, such as location and time. This combined analysis of data covers dimensions such as space, time, theme, sentiment, network structure, etc., and gives researchers the opportunity to understand the social perceptions of people in the context of a particular event of interest. Microblogging also promotes authorship. On the Tumblr microblogging platform, the reblogging feature connects the post back to the original creator.
Study findings by Emily Pronin of Princeton University and Harvard University Daniel Wegner have been cited as a possible explanation for rapid microblog growth. This study shows the relationship between short bursts of activity and feelings of excitement, strength and creativity.
While the general appeal and the effect of microblogging seem to continue to grow, mobile microblogging is still moving at a slower pace. Among the most popular activities performed by mobile internet users on their devices in 2012, the latest mobile blogging or tweeting was on the list, with only 27% of users engaged.
Organizational use
Users and organizations often set up their own microblogging services - free and open source software is available for this purpose. Hosted microblogging platforms are also available for commercial and organizational use.
Taking into account the less amount of time and effort to post in this way or share updates, microblogging has the potential to become a new informal communication medium, especially for collaborative work within organizations. Over the past few years communication patterns have shifted primarily from face to face online in email, IM, text messaging, and other tools. However, some argue that email is now a slow and inefficient way to communicate. For example, a time-consuming "email chain" can develop, in which two or more people engage in long communication for simple things, such as arranging meetings. The one-to-many broadcasting offered by microblogs is considered to increase productivity by avoiding this.
Another implication of long-distance collaboration is that there is less opportunity for face-to-face informal conversation. Workplace schedule in particular has become busier and allows less room for socialization or real exchange. However, microblogging has the potential to support informal communication among co-workers and help it grow when people actually meet afterwards. Many people love to share their existence and status updates through microblogging.
Microblogging is expected to improve the social and emotional welfare of the workforce, as well as streamline the flow of information within an organization. This can increase the opportunity to share information, help realize and utilize expertise in the workforce, and help build and maintain commonalities among colleagues. Because the use of microblogging continues to grow every year, it is quickly becoming a core component of Enterprise Social Software.
Dr Gregory D. Saxton and Kristen Lovejoy at the University in Buffalo, SUNY have been studying how nonprofit organizations use microblogging to meet the needs and mission of their company, with an emphasis on Twitter usage. Their samples included 100 nonprofit organizations, 73 of whom had Twitter accounts, and 59 were considered "active," or sent tweets at least three times a week. In a time period of one month 4,655 tweets were collected for analysis of these organizations.
They develop three categories with a total of 12 sub categories to place tweets based on their function, and classify organizations based on the majority of their tweets. The three head categories include information, community, and action. Information includes one-way interactions that tell the public about events, events, and organizational news. Community header categories can also be broken down into two sub-categories of community development and dialogue aimed at tweets. Tweeting community building is meant to strengthen relationships and create online communities, such as thanking tweets or showing recognition of current events. Tweets intended to make the dialogue are often interactive responses to other Twitter users or tweets that require user feedback. Tweet actions are used to promote events, solicit donations from people, sell products, solicit volunteers, lobby, or request to join other quotes.
Through their analysis, Saxton and Lovejoy were able to identify the main objectives of nonprofit organizations in using microblogging sites, Twitter, and breaking organizations into three categories based on the purpose of tweets: 1. "Information Resources," 2. "Community Builders," and 3. "Promoters & "In their discussion of research, they stated that they believed their findings could be generalized to microblogging and other social media sites.
Problem
Microblogging is not without problems, such as privacy, security, and integration.
Privacy is arguably a big problem because users can broadcast sensitive personal information to anyone viewing their public feed. Microblog platform providers can also cause privacy issues through changing or managing user privacy options in ways that make users feel compromised with their personal information. An example is the Google Buzz platform that sparked controversy in 2010 by automatically publishing user email contacts as 'followers'. Google then changes this setting.
In centralized services, where all Microblog information flows through a single point (eg servers operated by Twitter), privacy has become a concern in user information that has occasionally been exposed to governments and courts without prior consent of users generating as should personal information , usually through a subpoena or court order. An example can be found on Wikileaks associated with a Twitter court call, as well as various other cases.
Security issues have been voiced in the business world, as there is potential for sensitive work information to be published on microblog sites like Twitter. This includes information that may be subject to superinjunction.
Integration can be the most difficult problem to overcome, because it can be said that corporate culture must change to accommodate microblogging.
Related concepts
Live Blogging is a derivative of microblogging that generates sustainable feeds on certain web pages.
Instant messaging and IRC display status, but generally only one of several options, such as: available, off-line, away, busy. Remote messages (messages displayed when users leave) form a kind of microblogging.
In the Finger protocol, the .project and .plan files are sometimes used for status updates similar to microblogging.
See also
Articles
Platform
- GNU social
Service
Not Active
Microblogging service in the past, no longer active.
References
Source of the article : Wikipedia
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